Skip to main content

​
Why This Matters

Most Pro customers never need the Advanced tab. The one setting it controls — Google Tag Manager (GTM) — is a real trade-off, not a free upgrade. Reading this page once means you’ll know whether to leave Advanced alone (recommended) or take ownership of your own analytics stack.

​
Before You Begin

  • You’re on Pro (or Enterprise). Trial and Pay As You Go cannot edit advanced settings.
  • (Only if enabling GTM) You have:
    • A Google Tag Manager container ID (looks like GTM-XXXXXXX).
    • A working Google Analytics property (GA4) configured in that container.
    • Someone on the team who genuinely owns analytics — dashboards, custom reports, event tracking, debugging.

​
What’s on the Advanced Tab

Right now, Advanced has a single field: Google Tag Manager Container ID. The dashboard makes the trade-off explicit before you save:
Adding your own GTM container will replace the built-in analytics we provide. Our analytics dashboards and event tracking will no longer be available. You will need to set up your own Google Analytics property, create custom dashboards, and manage all tracking independently. Only enable this if you have the expertise to manage your own analytics.
If that paragraph makes you nervous, leave the field blank. The 9Pic Analytics dashboards work great out of the box for most Pro customers.

​
Steps (only if enabling GTM)

1

Open Settings → Advanced

Click Settings in the sidebar, then click Advanced.
2

Paste your GTM container ID

In the Google Tag Manager Container ID field, paste the ID from your GTM workspace (looks like GTM-XXXXXXX).
Find this in tagmanager.google.com → your workspace → top-right header. Don’t paste the GA4 measurement ID (G-XXXXXXXXXX) here — that goes inside the GTM container, not into 9Pic.
3

Save Advanced Changes

Click Save Advanced Changes at the bottom of the page.The change goes live on your gallery within seconds. Your GTM container starts loading on every gallery page from that point forward.
4

Set up your own analytics

Now do the work that the warning warned you about:
  • Build a GA4 property and connect it to your GTM container.
  • Configure event tracking for the metrics you care about (gallery views, photo downloads, search usage, time on page, etc.).
  • Create your own dashboards in Looker Studio or directly in GA4.
  • Test that events actually flow before relying on the data.

​
What Disabling GTM Looks Like

To go back to 9Pic’s built-in analytics, clear the Google Tag Manager Container ID field and save. From the next page load onward, your gallery uses 9Pic’s analytics again and the Analytics tab in the dashboard starts populating.
9Pic does not retroactively backfill data for the period you were on your own GTM. If you ran GTM for three weeks then switched back, those three weeks will be missing from the 9Pic Analytics dashboards. They live in your GA4 property only.

​
Header CTA, Theme, and Other “Advanced-feeling” Settings

If you came here looking for the Header CTA, header style, or footer settings — they live elsewhere:
Looking for…TabWalkthrough
Header CTA button (text, link, position)Branding & ThemeBrand Your Site
Header style (Default vs Fill)Branding & ThemeBrand Your Site
Footer text and social linksFooter & SocialFooter & Contact
About Us copy and contact formContact & AboutFooter & Contact
Region (country)Domain & RegionCustom Domain

​
When to Skip This Tab Entirely

You can confidently leave Advanced alone if:
  • You don’t have someone owning your analytics stack full-time.
  • The 9Pic Analytics dashboards already answer your business questions.
  • You’re not running paid acquisition campaigns that need fine-grained event tracking.
For most Pro customers, that’s all three. The default is the right answer.

​
Common Questions

No. The dashboard intentionally swaps in your GTM container to avoid double-loading analytics. It’s an either/or choice.
Not on Pro. The Advanced tab supports a single GTM container, which is the standard way to manage GA4 plus any other tags. If GA-only is a hard requirement, talk to us.
The field accepts any string — there’s no live validation. If you save a malformed ID, no analytics will load at all (your custom GTM is broken, and 9Pic’s analytics are turned off because you set a custom one). Test in incognito after saving.
UA was sunsetted by Google in mid-2023. Use GA4 inside GTM. Pasting a UA ID into your GTM container is no longer useful.

​
Next Steps

9Pic Analytics

The built-in analytics most Pro users should keep using.

Branding & Theme

The bigger Pro lever for your gallery’s identity.

Talk to Us

Need finer-grained tracking? We’ll talk it through.

Advanced Reference

Field-level reference in the Dashboard Guide.